Oakland Local cited for Occupy Oakland coverage
The Columbia Journalism Review has published a post recognizing Oakland Local‘s all-out coverage of Occupy Oakland protests. After an Oakland Local story about the injury of an Iraq War veteran by...
View ArticleIndies making a start with social media / ad service combo
It’s not a stampede but it’s a promising start. At minimum two independent online newsrooms — Oakland Local and The Sacramento Press — are successfully integrating online advertising with sales of...
View ArticleIndie publishers explore partnerships with buy local movement
Could partnerships between buy local alliances and independent online publishers be a win-win for the bottom lines of both movements? Susan Mernit, Michelle Ferrier and Bill Densmore think so. For...
View ArticleIndie pubs twist arms of municipalities with SeeClickFix
SeeClickFix might be a bit subversive but in a good natured way. “I get the feed of all the (Oakland) reports, and I laugh hysterically,” said Susan Mernit, Publisher of Oakland Local, CA. “I can see...
View ArticlePut metrics to work for you
If you can’t measure it, maybe you shouldn’t be doing it. That was Susan Mernit‘s message to the roomful of publishers who gathered for her session on harnessing metrics. “Think about how hard you...
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